Builder inputs
- Define industries, geographies, company stages, and ACV thresholds.
- Capture the offer, buyer persona, disqualifiers, and proof points.
- Translate the target market into account-scoring rules for research agents.
ICP Builder
Turn a sales motion into a precise account targeting model.
Start with what you sell and ProspectOS frames who to target, what triggers matter, and how each account should be scored before outreach.
Signal priorities
Funding, hiring, marketplace traction, competitor pressure, traffic shifts, and executive changes become prioritization signals.
Output
A reusable ICP brief that guides account discovery, dossier depth, routing rules, and pitch generation.